Tom McCarty Named Chief Marketing Officer for Bridgepoint Education
Tom McCarty, Bridgepoint Education's newly appointed senior vice president and chief marketing officer.
Bridgepoint Education, Inc. (NYSE: BPI) today announced the appointment of Tom McCarty to the position of senior vice president and chief marketing officer. McCarty will oversee all marketing efforts for Bridgepoint Education and the company’s two academic institutions, Ashford University and University of the Rockies. He will report directly to Chief Operating Officer Chris Henn.
Prior to joining Bridgepoint, McCarty led his own marketing and management consulting firm, where his clients ranged from institutions of higher education to medium-sized businesses and non-profits. McCarty previously also served in several roles at Apollo Education Group, including senior vice president of university strategy for the University of Phoenix, and senior vice president product marketing for Apollo Group Marketing. Prior to his employment with Apollo Education Group, McCarty led Aptimus as the general manager of the education business.
“Tom brings outstanding sector knowledge and leadership experience to this role,” said Henn. “His expertise in marketing, student inquiry, strategy, predictive modeling, and analytics make him a strong addition to Bridgepoint’s executive leadership team.”
McCarty holds an MBA in marketing from San Francisco State University and a bachelor’s degree from University of California, Berkeley.
About Bridgepoint Education
Bridgepoint Education, Inc. (NYSE:BPI) harnesses the latest technology to reimagine the modern student experience. Bridgepoint owns two academic institutions – Ashford University and University of the Rockies. Together, these programs, technologies, and resources represent a unique model for advancing education in the 21st century. Bridgepoint stands for greater access, social learning, and exposure to leading minds. For more information, visit www.bridgepointeducation.com, www.facebook.com/BridgepointEducation, or call Marianne Perez, Media Relations Manager, at 858.668.2586 x11636.